Washington State Bar Association

The Washington State Bar Association (WSBA) is a mandatory member-bar-association with over 34,000 members in Washington state, around the country and around the world. If a person wants to practice law in the state of Washington, they must be a member of the WSBA, and a perk of being a member is a subscription to the monthly magazine, NWLawyer. The magazine features articles about topics pertinent to practicing law and civil legal aid. Contributing writers range from Supreme Court Justices to educators, and all of those wonderfully written words need to look captivating on the page. For that, Brandscape was brought in to transition the magazine to a more current look, while maintaining the seriousness of the content. Over the course of three months every detail of the magazine was subtly improved. During this process the long time reader base was not disrupted, due to design changes that were on brand, and the more design-keen individuals sent many kudos along with requests for sections of the magazine pulled out and sent alone, to use as teaching aids and, handouts for presentations. As word of the more appealing design circulated among the law community, so did awareness of the WSBA, membership and governance issues.