The Lady Sylvia
The Lady Sylvia was a first-of-its-kind modern speakeasy located in the up-and-coming downtown area of Las Vegas. This madhatters den opted not to mark its entrance and camouflaged itself at the end of a long painted-black hallway that felt like a wrong turn at the base of a high-rise loft building. With all of this deterring patrons, and confusing possibly intoxicated locals looking for a nightcap, Brandscape ushered attention by way of massive strategic social media campaigns and loyalty marketing programs. Together with Carvalho Creative we executed the design of every public-facing asset and made sure the right people knew about The Lady Sylvia at the right time, making it one of the most popular hot spots in downtown's new legacy.