Stratosphere, Las Vegas
The highly sought after mega travel destination, Stratosphere hotel, resort, and casino, has an ambitious marketing team that generates highly profitable ideas that keep the creative team working around the clock. With so many deliverables - direct mail, digital signage, social media posts, in room materials, taxi toppers, menus, logos, and on and on and on - their brand was getting muddied in an effort to meet deadlines. Brandscape to the rescue! We led this scrappy design team to refine Stratosphere's messaging and organize its branding operation. With Brandscape's help, the public image was elevated to a luxury level and branding consistency grew among the thousands of pieces of printed and digital collateral. Mentoring the creative team, we created the highest tier of materials distributed to our top loyalty customers.