Senior Dimensions is a southern Nevada insurance provider offering coverage for people 65 years and wiser. As a reward for participating in the program, some members win notoriety and are featured in advertising campaigns to entice others to opt into the coverage. Together with the photographer at Virgin Advertising, Brandscape created this annual direct mail calendar showing participants doing their favorite things. The design concept was classy scrapbook with a tasteful, homely feel. Each image was carefully constructed of many separate images to look like a completely natural setting.