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Artifact Technologies is a tech company that creates apps everyone dreams of. Apps that make lives simpler and are easy to use. So when they were developing an event participants photo sharing app, they came to Brandscape to create the user experience and the user interface. Through the iterative process, we designed a winning look-n-feel that was expected by the target audience and informative, while simplifying the user experience through handy infographics.
UI MIXING PHOTO WITH ILLUSTRATION
The photoPHEIM app is used by people who are all the same event, and want to have access to all the photos taken at the event. Event gowers opted into photo sharing through the app. Because the content of the app is photos,
it was important that the UI design not show photos. So users would never mistake app instructions with photo content, we created a vast library of illustrative elements to explain and guide the end user through the ap.
PRACTICING APP DESIGN FROM WIREFRAME TO MARKET
Brandscape was brought in to this project working with an outside team of super savvy techies. As Brandscape is known to do, we happily followed their direction and adhered to the design process that works best for them. This way outside investors would quickly be able to digest the app concepts. The process was typical and easy breezy: we started with talking and discovery, then drawing and planning through the UX, with some iterating. Soon after we creating wireframes, iterated on that; meanwhile we were developing color schemes, then more iteration....Until it was time to design. We started with infographics, and moved on quickly to build the app UI, again through the iterative process.
THE GAME OF SHARING
PhotoFEIM offers a vast statistics section where the end user can evaluate their sharing stats against others. As we thought through the UX, we knew that many users would be motivated by seeing the stats of others, and make a subconscious game out of their own sharing, liking and taking pictures. Our clients, Artifact & The Main Branch, are successful gamification app developers. Through further contemplation with these partners we all agreed that the robust stats section would be great to keep our users interested in the app, and be a sure shot for investors.
SOMETIMES, OTHERS GET THE GREAT SHOT
The PhotoFEIM app was a product Brandscape could get behind and be excited about, because how many times have you been at , or hosted an event, and wished you had access to the all the pics that everyone took?Brandscape employees felt that way at their own weddings, and often at their kids soccer games. Now they would never have to miss a great photo just because they were momentarily looking away.
RESPONSIVE APP & LANDING PAGE
Brandscape designed this responsive app for mobile and tablet; plus for those who accessed the app on a desktop, we designed a landing page with instructions on how to download the app on to mobile devices, and links to the app stores.
BUILDING APPS IS A RACE AGAINST TIME
Unfortunately PhotoFEIM never made it past beta testing, as similar apps went to market sooner, and investors did not continue funding.