Dollheads popped up on the Las Vegas strip in the Miracle Mile Shops with the first-of-its-kind [in Las Vegas] blow bar - a salon dedicated solely to the salon services of blow-outs and extensions. The key demographic was female tourists, 19-40 years old. The salon had such a unique offering that the owners thought it fitting to choose an even more unique image, of doll heads, to be the face of their brand. Working in partnership with Carvalho Creative, all of the creative leadership tried to dissuade our clients from using the image (sparsely used by new owners), but in the end we honored the client’s vision and moved forward incorporating it into almost every piece of printed and digital collateral. We created a feminine color pallet with luxury and minimal typography, incorporating captivating imagery of professionally shot before and after photos of clients. Additionally, Brandscape’s principal creative came up with the tagline, "Best Blow on the Strip," which was reported to be immediately memorable by many who visited the store.